Sake Embassy Germany (SEG) is a non-profit and independent industry association based in Berlin.
The association is intended to be the platform for all those involved in sake professionally – this includes above all the catering trade, the hotel industry, sommeliers, organizers, sales companies, shops, consultants, agencies and institutions.
The SEG initiates its own projects, event formats, mediation offers and campaigns with the aim of clearly explaining the Japanese drinking culture around the topic of sake in German-speaking countries and bringing it closer to people.
Board of Directors and Advisory Board
Alexander van Hessen - Board Member
Jörg Müller - Board Member
Alexander Angelus - Secretary
Alexander Angelus has been working at the Japanese Embassy since 2004. Here he came into contact with sake and Japanese cuisine for the first time. In the many years of his work he has always seen himself as a mediator between Japan and Germany. He has organized cooking courses for German and Japanese chefs, organized sake tastings for sommeliers, participated in the semifinals of the Sake Sommeliers of the Year Contest of the SSA in London in 2015 and operated a website on sake until 2016. He sees sake as a drink that will enormously enrich the western gastronomic world in the years to come.